Market playbooks
One product. One lesson at a time.
Open only the playbook you want to inspect. Each note leads with the operating lesson, not a wall of screenshots and metrics.
Independent research
Three distribution systems worth taking apart.
Click a box to reveal the short lesson and how it maps back to our services.
Independent research
Open one playbook at a time.
Each teardown carries the tactics and the analysis behind it, not a wall of screenshots.
UGC engine
Shelf
Eight ambassador accounts on one audience, each running a different angle on the same product truth.
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UGC engine
once.film
Instagram-first instead of TikTok, because that is where brides and event planners actually are.
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Conversion engine
Cal AI
A three-second scan makes the value visible, then paywall experiments turn attention into paid use.
Open the decoded playbook →Workflow & analysis
Not only which products won — also the workflows, funnels and models behind them.
Growth teardown
Higgsfield AI
$1.3B in nine months — virality engineered on purpose, not stumbled into.
Open the decoded playbook →Funnel analysis
The 50M-view funnel
An AI Instagram creator pulled 50M views and 2K followers. The gap is the whole lesson.
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AI workflow
Codex for marketing
Codex gets written off as a beginner tool. Put into a real marketing workflow it holds up — here is where it fits and where it does not.
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Research workflow
Claude + SimilarWeb MCP
A few competitor URLs become a full market research report in hours instead of days: Claude investigates, SimilarWeb MCP supplies the traffic data.
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Market validation
MyOtto - Sell concepts first, product later
MyOtto runs 107 Meta ads to presell a $599 AI computer that barely exists yet. The refundable deposit, not the likes, is the metric that decides what gets built.
Open the decoded playbook →